We’re
builders.

BLDHRD began when a few friends who’d spent years designing and building together decided to combine their strengths. Over the past few decades, we’ve built a lot of things for a lot of companies, big and small. We’ve done a lot of design, and we’ve shipped a lot of code. It can be oddly challenging to communicate that we can do both, and do it really well.

Designers that can code? Coders that can design? Impossible. Let’s do this.

We’ve been building things since most people paid for the internet by the minute. Rather than a lot of buzzwords or nonsense, we’re gonna give it to you straight.

We build stuff. We work hard.

We’re based in Boise, Idaho, with team members in Tennessee and Southern California, and we work with clients all over the US. If you’re like us and want to build cool things for real people, we’d love to talk.

Leadership

Dain Kennison, BLDHRD

Dain Kennison

Head of Design
LinkedIn ↗

Dain has led creative direction, UX, and most of the development on projects for FOX, NFL, Lincoln, the U.S. Department of Education, and a lot of startups. 25+ years designing and building for the web, from pencil sketch to production code. At BLDHRD he leads design, brand, product, and UX.

David Castro, BLDHRD

David Castro

Head of Development
LinkedIn ↗

The engineer behind GeekOffice. We’ve worked together since Media Temple. David has architected, built, and run products used by a lot of people, from provisioning automation to interactive AR. We haven’t found anything he can’t build.

Matt Romo, BLDHRD

Matt Romo

Sr. Designer, Art Director
LinkedIn ↗

Senior designer and art director. Matt has designed dozens of identity systems, plus websites, UI, illustration, and print, from global corporate rebrands to T-shirts. He’s the reason the details hold up.

Brian Hankey, BLDHRD

Brian Hankey

Manager, Operations
LinkedIn ↗

Animation, web development, and project management, over decades of shipping. Brian runs our projects: schedules, budgets, and the communication that keeps everyone moving. He can build, too.

Process

How the sausage is made...

Discovery

It starts with a call. From there, we dig into your audience, goals, and competition. We analyze the data to spot white space, then build a plan to fill it.

01

Design

Visuals, product, UX, UI, systems, architecture. We explore, iterate, and narrow down to three strong directions. Then we present, refine, and finalize.

02

Build

Everything gets rebuilt at least once. Those who ship know. We plan for proof of concept, alpha, beta, and MVP, because iteration is how you get it right.

03

Hand-off

We can maintain it or hand it off cleanly. Every feature, function, and detail is documented and supported. Whatever the next phase, we’re ready for it.

04

Pricing

Rough ranges, so you can tell whether we’re a fit before the first call. Most projects run two to eighteen months.

Small

$10–25k

A landing page, a prototype or proof of concept, a focused identity, or a few hours a week of senior design and development help.

Medium

$25–50k

A multi-page marketing site, a full identity with guidelines, a basic app, or advanced interaction and 3D work.

Large

$50–150k+

Web apps, ecommerce, integrations, design systems, and rebrands with a lot of touchpoints. A full team: design, engineering, and leadership.