A browser app that put fans in the Rydell High yearbook as a T-Bird or a Pink Lady, timed to FOX’s live broadcast.
Year
2016
We did
Concept, UX/UI, web app design and development
Platform
Responsive web app
The ask
FOX wanted fans talking about Grease Live before and during the broadcast, and sharing it. A social campaign that felt like the movie, not an ad for it.
What we built
Photo upload and compositing. Fans add a selfie and come out as a T-Bird or a Pink Lady on a Rydell High yearbook page.
One-tap sharing with a trackable link for every photo, so FOX could measure reach share by share.
No app, no account, no personal info. Every step we removed was one less reason to quit.
Art direction from the film: letterman-jacket textures, period type, yearbook layouts.
The hard part
A deadline pinned to a live broadcast date, and a photo flow that had to work on whatever phone a fan had in hand. Building for the browser instead of the app stores removed the install step, which is where most campaign apps lose people.
Unique visitors
130K
Conversion rate
13.4%
Photos downloaded
13.5K+
The yearbook app on laptop and phoneThe photo flow on desktop, tablet, and phoneA finished Rydell High yearbook spread
“They pulled off something special on a really tight timeline. The experience looked great, fans loved it, and it made a real impact for us.”
