A responsive web app that got fans posting their school colors ahead of the 2017 College Football Championship.
Year
2016
We did
Campaign concept, UX/UI, web app design and development
Platform
Responsive web app
The ask
College Colors Day is a yearly tradition: wear your school’s colors. WME wanted it bigger online for the 2017 College Football Playoff National Championship, especially with younger fans.
What we built
Photo upload and sharing in two clicks, selfies included.
Team stores: every school linked straight to its own merchandise.
Automatic entry to win championship tickets for everyone who took part.
The hard part
Every extra tap costs participants. We cut the flow to two clicks from landing to posted, and tied the ticket sweepstakes to taking part, so there was a reason to finish.
Unique page views
277K
Conversion rate
19.3%
New visitors
85.4%
Visitors who shared or saved a photo
18.5%
Result
WME’s most successful College Colors Day campaign to that point.
The mobile flow, from upload to shareCountdown and sharing screens on tabletTeam colors across the system
